Innovative Products. Strategic Partnerships. Your B2B Advantage
Discover hundreds of innovative, market-ready products, including plant-based foods, clean beauty, and eco-friendly solutions. Source new suppliers and explore the future of food, wellness, and sustainable living. Connect with industry leaders, gain valuable market insights, and find high-quality products that can elevate your business and grow your bottom line. You can meet some of the innovators and producers from The Good Life Show 2025 right here.
Find a Better Way to Live
Step into The Show Marketplace and explore hundreds of delicious and healthy food options, cutting-edge wellness products, and clean beauty innovations. Sample new plant-based creations, discover sustainable living solutions, and find eco-friendly products that inspire a better, healthier lifestyle.
Packed with Samples, Giveaways, and Exclusive Features
The show has heaps of free samples and giveaways, and unique interactive experiences and exclusive features that cannot be found anywhere else.
Beyond the Plate: Stories, Skills & the Future of Food
Prepare for a culinary journey that inspires and delights. Our diverse live chef lineup showcases experts ranging from plant-based pioneers and creators of wholesome, nutrient-dense dishes to MasterChef winners and Michelin-trained innovators. With every demonstration, they share captivating stories and a delicious feast of flavour.
In the Kitchen with the Masters
Go beyond the stage and get up close and personal with the celebrated chefs of The Good Life Show. Have a one-on-one chat, get your copy of their cookbook personally signed, and learn the stories behind their culinary brilliance. This is your opportunity for a truly special, unforgettable connection.
Masterclass
Whether you are a professional buyer or an enthusiastic foodie, elevate your expertise and excite your palate through our exclusive, hands-on culinary experiences. Led by top chefs and expert mixologists, these fun and informative sessions offer a unique opportunity to interact with industry leaders, discover exciting new products, and refine your skills, all while engaging with experts in a dynamic, intimate setting.
The Wellbeing Talks, for Everyone
Join experts in holistic health and the future of living for insightful talks on healing and inspiration. Whether you’re a trade professional seeking to understand the next wave of consumer trends or a consumer looking to enrich your own life, this series provides powerful strategies and forward-thinking ideas to transform wellness for all.
Your Conscious Living experience starts here
The Good Life Show is a flavour-filled, conscious-living extravaganza. Prepare to explore, taste, and discover with tons of free samples and engaging activities around every corner.
Wild & Stirred Cocktail Bar Experience
Join us at the Wild & Stirred Cocktail Bar for a hands-on “urban foraging” adventure. Here, guests can create their own cocktails using a variety of fresh, locally sourced ingredients and homemade infusions.
Download the Programmes
Coming soon
Our Sustainable Journey
We are committed to making a difference and delivering a more sustainable show. Take a look at what we are doing to make a difference with our events.
Relive the Brilliance of 2025. Get Ready for 2026.
Want to know who’s next? Watch this space. The lineup for 2026 is coming soon, and you won’t want to miss it.
UK celebrity chef and culinary innovator, Jameson Stocks
2025 Chef of the year, Johannes Richter
Jenny Morris “The Giggling Gourmet”, author, magazine writer, radio and TV presenter
Two Michelin star trained chef, Scott Parker
MasterChef SA Winner and Culinary Science Pioneer, Bridget Mangwandi
Food Product Developer at Woolworths, Mbali Ngidi
Indigenous Culinary Visionary, Absalom Kotsokoane
Culinary Industry Innovator and SA Chefs Vice President, Pinky Maruping –
Indigenous Ingredients Champion and Farmer, Siphiwe Sithole
Culinary Educator, Media Personality & Family Food Champion, Chef Naldei
Cookbook Author, Culinary Instructor & Founder of Cooking with Zanele, Chef Zanele van Zyl
TV Chef, Cookbook Author, Food Editor, and Chef on SABC3, Liziwe Matloha
Enthusiastic locavore, forager, food activist and author, Nikki Brighton
Passionate chef, cultural food curator, Zororo Taruvinga
Homegrown Food Star and Co-Founder of Plenty Green Africa, Marbz Serepo
National Chairperson for The South African Chefs Association Women in Culinary, Zana Alvarado
Seasoned Mixologist and specialist beverage consultant, Mia Laubscher





